Marketing Committee
The LIA Marketing Committee's main role is to develop and implement marketing strategies to promote the Association, its members, and the overall lighting industry. Some of the responsibilities include the below in collaboration with the LIA’s Marketing Department:
- Developing and maintaining the Association's brand identity and ensuring consistent messaging across all communication channels.
- Input and approve the Association’s marketing strategy in line with members’ requirements and industry pain point and priorities.
- Suggesting and approving marketing collateral such as brochures, flyers, banners, and promotional videos to showcase the benefits of the Association and its members.
- Making suggestions to improve the Association's website, social media accounts, and other online platforms to engage with members, share industry news, and promote events.
- Devising campaigns to promote conferences, workshops, webinars, and other industry-related events organised by the Association.
- Generating ideas for and approving press releases to raise awareness about the Association's initiatives and industry advancements.
Meet the Committee
Group Chair:
Stewart Langdown
Stewart Langdown is a seasoned professional in the lighting industry, renowned for his exceptional contributions and expertise in lighting control. With more than 30 years of experience, he has established himself as a leading figure in this field.
Stewart's journey in the industry began with a foundation in Electronics and Construction before venturing into the lighting industry. Stewart's career has been heavily focused on Business Development, where he has been instrumental in introducing innovative Lighting technologies to new markets. Additionally, Stewart has a great passion for sustainable lighting which is evident in his advocacy efforts, as he continuously works to raise awareness about the benefits of smart technology and the importance of selecting appropriate technology to enhance building longevity.
Stewart is a Fellow of CIBSE the Society of Light and Lighting FSLL, and active member of their committees as well as Chair of the Lighting Industry Association Marketing TC.
Group Secretary:
Meg Henshaw
Meg is an accomplished Marketing Manager with a proven track record in diverse industries, including B2C and B2B sectors. She holds a Certificate in Professional Marketing from the Chartered Institute of Marketing and a degree in Graphic Design and Multimedia. Meg has been the driving force behind our effective PR, marketing, and communications strategy, driving sustained change in the way we engage with our members, key stakeholders, and the wider industry.
Her expertise spans Content Marketing, Social Media, Digital Marketing, Adobe Suite (InDesign, Photoshop, Illustrator), HTML, CRM, CMS, and Event Planning. Having held notable positions in various manufacturing industries, she has been with The LIA since March 2023, earning the nickname 'Marketing Magician' among her peers.
Outside of work, Meg enjoys time with her family and two cats (Gandalf and Luther), supports Everton FC, loves rock music, and proudly sports numerous tattoos.
- Email:
- [email protected]
- LinkedIn:
- https://www.linkedin.com/in/meg-h-b5104a163
Richard Caple
Richard Caple has worked within the lighting industry for over twenty years, working his way from Trainee Lighting Design Engineer to Marketing and Lighting Applications Director at Thorlux Lighting. Richard has built up first-hand experience of luminaires, control systems and their application. He studied for his MSc in Light and Lighting at the Bartlett in 2012 and is a Fellow of the Society of Light and Lighting. Today, Richard is involved in the development, testing, marketing and application of lighting products, as well as working to reduce their environmental impact, from inception to end of life. Richard’s passion is to not only provide high quality, sustainable lighting solutions, but to educate and provide best practice guidance in a changing and fast-moving industry. Richard is also proud to have served as President of the Society of Light and Lighting in 2017.
Ayça Donaghy
Ayça Donaghy is a dynamic leader in the lighting industry, currently serving as the CEO of the Lighting Industry Association. With over 15 years of experience in the broader electro-technical sector, coupled with a recent Executive MBA from London Business School, Ayça combines strategic thinking, team management, and a dedication to sustainability, diversity, and innovation. Her diverse background in sales leadership, teaching, and acting contributes to her strong communication and presentation skills, making her an ideal spokesperson for the industry.
Since assuming her role over a year ago, Ayça has spearheaded a series of groundbreaking initiatives, including university competitions aimed at bridging the skills gap and launching events and webinars to enhance awareness of critical issues like sustainability, compliance, and competence. Furthermore, she has been instrumental in advocating for comprehensive and enforceable regulations. Through direct engagement with industry stakeholders and the UK government, Ayça has played a crucial role in propelling the industry's mission and amplifying its voice on a national level.
Her impact and foresight have recently been acknowledged by her selection for the '40under40' competition.
- Email:
- [email protected]
- LinkedIn:
- https://www.linkedin.com/in/ayca-donaghy/
