Marketing Committee
The LIA Marketing Committee's main role is to develop and implement marketing strategies to promote the Association, its members, and the overall lighting industry. Some of the responsibilities include the below in collaboration with the LIA’s Marketing Department:
- Developing and maintaining the Association's brand identity and ensuring consistent messaging across all communication channels.
- Input and approve the Association’s marketing strategy in line with members’ requirements and industry pain point and priorities.
- Suggesting and approving marketing collateral such as brochures, flyers, banners, and promotional videos to showcase the benefits of the Association and its members.
- Making suggestions to improve the Association's website, social media accounts, and other online platforms to engage with members, share industry news, and promote events.
- Devising campaigns to promote conferences, workshops, webinars, and other industry-related events organised by the Association.
- Generating ideas for and approving press releases to raise awareness about the Association's initiatives and industry advancements.